Microsoft sign up NME as Rock Partner - As featured CMU

 

Microsoft have announced that NME will be its "primary worldwide content partner" for the rock genre. The IPC owned title will provide branded content for Microsoft's version of iTunes, the Zune Marketplace, including playlists and features on classic albums.

Diageo steps into the realms of webcasting to promote its products (whiskey always tastes better with music - or is it the other way round?) - As featured in RAIN

 

Scotch maker Diageo  has launched a branded Web destination Johnnie Walkercalled "Scotch Vibe" that features five Net radio channels aimed at promoting its full line of scotch brands, including Johnnie Walker.
The recent spate of branded Web radio destinations also underscores the re-emergence of a third revenue stream for Webcasters (in addition to ad sales and subscriptions): Third-party development.

MySpace Launches Two Live Music Programs Spotlighting Video Webcasts and Instant Messaging - As featured in Digital Music Wire/Business Wire

 

MySpace.com, the leading global lifestyle portal, announced today the official launch of two new programs, “MySpace LIVE!” and “Hey, Play This…” incorporating live video web streaming, instant messenger, and user profiles to create unique, live experiences for the MySpace community. The launch of MySpace LIVE! and Hey, Play This… join MySpace’s existing community music and film programs including Secret Shows and The List which engage the global network by coupling site functionality with offline events.

 

The Orchard, the world's leading digital distributor and marketer of independent music, and SNOCAP, the first end-to-end provider of digital licensing, copyright management, and artist distribution for the digital music marketplace, announced a ground-breaking agreement to deliver e-commerce technology to Orchard-distributed labels and artists though their MySpace profiles or web sites.